[email protected]

Hey Linda,

Carson & Trotter being over 95 years old is a proper bit of credibility, and the Dumfries office plus Castle Douglas, Moffat and Kirkcudbright gives people a lot to work with. The site does a decent job on services like payroll and VAT returns, but there’s not much on there that helps someone decide to actually get in touch, no testimonials, no case studies, no real reason to choose you over the next firm.

Trust me i see this a lot, it's a bit like having a smart reception but nobody at the desk, people just drift off. That's the bit i sort, so the experience you've already built starts turning into enquiries, with no hidden fees and a site you can be proud of.

Are you even chasing more enquiries right now, or ticking over fine as you are?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

Save resources: think before you print.

Unsubscribe

Hey Linda,

One thing that stood out on Carson & Trotter is the free initial consultation, without obligation, that’s a good hook, but it’s a shame the site doesn’t back it up with stronger proof. At the moment someone lands, sees the services, and then has to trust you on faith alone, which is a bit rough when they’re comparing accountants.

I’d put the right proof in front of them, then make the next step dead obvious, so the site does a bit more of the heavy lifting instead of leaving it all to the phone ringing. No hidden fees, just a site that earns its keep.

When someone lands on your site, what do you actually want them to do?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

Save resources: think before you print.

Unsubscribe

Hey Linda,

Carson & Trotter already has the sort of history most firms would love, over 95 years, chartered accountants, registered auditors, all of that matters. But the website isn’t making enough of it, and with no testimonials or case studies, there’s not much to separate you from every other accountancy practice saying the same thing.

I’d use that history properly, then pair it with simple enquiry points so people don’t have to guess what happens next. It’s a bit like a shop window with the lights on, if the display is thin, folk keep walking.

Is the website something you want to improve this year, or is it low down the list?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

Save resources: think before you print.

Unsubscribe

Hey Linda,

The offices in Dumfries, Castle Douglas, Moffat and Kirkcudbright are a nice local spread for Carson & Trotter, but the site doesn’t really turn that into a reason to enquire. There’s no pricing guidance, no reviews, and not much to help someone feel comfortable taking the next step online.

That’s usually where I come in, making sure the site feels solid, answers the obvious questions, and makes contact easy, without any faff. Simple stuff, done properly.

Would it be mad to say the website’s not really pulling its weight yet?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

Save resources: think before you print.

Unsubscribe

Hey Linda,

I’ll keep this short, the site has the bones of a good firm, but it’s missing the bits that usually tip someone into enquiring, especially for a practice with your experience and local reach.

If it’s not a priority right now, no problem at all, I’ll leave you to it. If it is, I can sort the website side so it feels more credible and easier to contact, without the usual nonsense.

Worth a look, or should i leave you in peace?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

Save resources: think before you print.

Unsubscribe