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Hey Claire,

The Focus Collection’s got a proper mix of accounting, taxation, mentoring and business support, and the Retford office at The Warehouse comes across well. What’s missing is the bit that helps someone decide fast, no pricing, no testimonials, no case studies, just a book appointment button and hope for the best. Trust me i see this a lot, it’s like having a tidy shopfront with no window display.

That’s the bit i sort, so the credibility you’ve already got turns into more enquiries. No hidden fees, the price quoted is the price paid, and the site does a better job of pulling people in:) 

Are you even chasing more enquiries right now, or ticking over fine as you are?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

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Hey Claire,

The Focus Collection already does the important part, it tells people what you do and where you are in Retford. The gap is trust, because accounting buyers usually want a bit more before they book, pricing, a few real client words, something that shows you’ve done this before. Without that, even a good site can feel a bit thin.

I’d put the right proof in the right places, so people spend less time wondering and more time getting in touch. No hidden fees, the price quoted is the price paid, and the site feels like something you’re proud to send people to.

When someone lands on your site, what do you actually want them to do first?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

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Hey Claire,

The Retford office at The Warehouse is a solid local detail, and the award-winning angle gives you something worth shouting about. At the minute though, the site doesn’t back that up with enough proof, no testimonials, no case studies, no clear pricing, so the message is a bit one-handed.

That’s usually where enquiries get stuck, like a good accountant with no engagement letter ready, people hesitate. I’d fix that so the site answers the obvious questions before they’re asked.

Is the site a priority at the minute or one of those 'one day' jobs?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

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Hey Claire,

The Focus Collection has plenty going on, accounting, taxation, mentoring, business skills courses, even virtual assistance. The site only gives people a light version of that, though, and with no reviews or case studies it’s asking them to trust the pitch without much backup.

I’d build in the proof and the clear next step, so the site works harder without feeling shouty. No hidden fees, the price quoted is the price paid, and it’s still clean and straightforward.

Do you want the website to do more of the heavy lifting, or is it mainly there as a digital brochure at the minute?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

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Unsubscribe

Hey Claire,

The Focus Collection looks like a decent business with a lot of useful services, it just isn’t showing enough proof on the site yet. That’s usually the bit that costs enquiries, not the accounting itself.

I’ll leave it there, but if you want the site to do a better job of turning interest into messages, i’m happy to take a look.

Worth doing, or not on your radar right now?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

Save resources: think before you print.

Unsubscribe