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Hey David,

Slaters & Co Accountants in Newcastle Under Lyme already does the important bit well, the HMRC guidance, CIS and VAT reverse charge updates are clear, but the site still makes people work too hard to decide to get in touch. No pricing, no testimonials, no case studies, that’s a bit like sending an invoice with half the lines missing.

Trust me i see this a lot, and it’s usually the missing trust bits that cost enquiries, not the accountancy itself. I build sites that make the next step obvious, with the right proof in place and a simple way to enquire, no hidden fees, price quoted is the price paid.

Are you happy with how many enquiries the site brings in right now, or is it one of those things that’s been left to drift?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

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Hey David,

You’ve already got the free initial discussion on Slaters & Co Accountants, which is a decent start, but if someone’s weighing you up against another accountant, they still need a bit more to trust you. At the minute the site doesn’t give them pricing, reviews, or a proper case for why they should pick you.

That’s where i’d focus, a few solid trust builders, a clearer call to action, and a site that does a better job of turning interest into actual contact. Nothing flashy, just the bits that make people stop hesitating and pick up the phone.

When someone lands on the site, what do you actually want them to do first?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

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Hey David,

Slaters & Co Accountants already has the useful content there, HMRC guidance, VAT, CIS, the sort of stuff owners do want to read, but it’s not doing much to move them along. The site reads more like a brochure than a proper enquiry tool.

I’d be looking at the simple stuff that changes that, a clearer path to contact, stronger proof, and pages that make the service feel easier to choose. It’s a bit like having a good shop window but no doorbell.

Is the site meant to win more work, or is it mainly there to back up the name?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

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Hey David,

For Slaters & Co Accountants, the missing piece looks less like content and more like proof. The HMRC guidance is useful, but without testimonials, case studies, or any clear pricing signal, a lot of people will just keep looking.

I’d sort the bits that make someone feel safe enough to enquire, then make the next step dead simple. That usually does more for enquiries than another page of generic copy.

Do you get enough of the right enquiries from the site as it stands, or is it a bit quiet?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

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Hey David,

I’ll leave this there, but the site for Slaters & Co Accountants still feels like it’s doing the hard work without getting much back. The service is solid, the proof on the page is thin.

If it ever becomes a priority, i’d be happy to sort the trust bits and the enquiry path so it pulls its weight properly. If not, no drama at all.

Is this something you want to improve this year, or are you content keeping it as it is for now?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

Save resources: think before you print.

Unsubscribe