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Hey Abraham,

AFZ Accountancy’s site is basically a contact page, with a nod to accounts and tax, but not much else. No testimonials, no pricing, no real detail on who you help, so it’s doing less selling than it should. Trust me i see this a lot, it’s a bit like having a tidy office with the door half shut, people hesitate and move on.

That’s the bit i sort, so the trust you already have turns into more enquiries. Nothing flashy, just a site you can be proud of that makes it easier for the right people to get in touch:)

Are enquiries coming in fine at the minute, or is the site a bit of a weak spot?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

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Hey Abraham,

Still thinking about AFZ Accountancy, mainly because the site says a lot about personal attention but doesn’t back it up with much proof. For accountancy, that proof matters, people want to see who they’re trusting with tax and accounts before they pick up the phone.

I’d usually add the bits that answer the obvious questions, what you do, who it’s for, and a few trust signals so the page does some of the heavy lifting before you speak to anyone.

Is the main aim more calls, more form fills, or just making the site feel more solid?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

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Hey Abraham,

One thing that stood out on AFZ Accountancy is how little there is between the homepage and the contact form. For a firm in Salford, that can make decent traffic feel wasted, because people land, have a quick look, and still aren’t sure why they should choose you.

A simple service page set, a clear reason to trust you, and a better path to contact usually changes that without making the site feel bloated.

Would a more convincing site be useful now, or is it not something you’re pushing this quarter?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

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Hey Abraham,

AFZ Accountancy already has the right basics, FCCA, a named director, phone, email, office address, all good stuff. The gap is that visitors don’t get much to read before they decide whether to enquire, and in accountancy that first impression does a lot of the work.

I’d put the trust signals front and centre, add a bit more around accounts, tax services and bookkeeping, and make the next step obvious without making it feel pushy.

When someone lands on the site, what do you want them to do first, call, message, or just read and keep you in mind?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

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Unsubscribe

Hey Abraham,

I’ve probably said enough now. AFZ Accountancy has the bones of a decent site, it just needs more proof and a clearer reason for people to enquire.

If it’s not a priority right now, no drama, i’ll leave it there.

Is this something you want to improve soon, or are you happy with how it’s working as is?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

Save resources: think before you print.

Unsubscribe