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Hi Julia,

Burfords clearly stands out with 30 years of accounting experience and a personal approach. Yet your website misses some trust builders like pricing details, client testimonials, or case studies. That can make potential clients hesitate before reaching out, especially with payroll and tax services where trust is key.

I help accounting firms turn more visitors into enquiries by adding clear proof points and calls to action that work without changing your core message.

When someone visits your payroll or bookkeeping pages, what’s their next step — do many get in touch or drop off?

P.S. No pitch here, happy to share what a couple of other Kent-based accountants have done that’s working well for them.

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

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Hi Julia,

Following my last note — Burfords offers a great range of services like company formations and cashflow forecasting, but they’re all lumped together on one page without sector-specific or service-focused pages. That can make it harder for visitors to find exactly what they need and reduce your local search visibility.

Some accountants I’ve worked with have found breaking services into clear packages or dedicated pages helps clients self-select and boosts enquiries. Would you want to explore clearer service pages for areas like payroll or tax returns?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

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Hi Julia,

One more thing I spotted: Burfords doesn’t show any client testimonials or reviews on the site. These are vital trust signals for professional services, especially when clients are choosing an accountant in Bexley.

I can put together a brief, no-strings review of your site highlighting where testimonials and a simple enquiry form could fit to increase trust and action.

Would you like me to send that over?

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

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Hi Julia,

Timing might not be right to rethink the website — many accounting firms only update it when enquiries slow down. But the goal here is to help Burfords keep enquiries steady by making the site work harder now.

If capacity is a concern, I understand. If you’re unsure where to start, I can point you in the right direction with a short, no-pressure chat.

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

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Hi Julia,

If you want to revisit how the website’s performing later, just reply 'yes' and I’ll pick it up again. Otherwise no worries, and I’ll stop cluttering your inbox.

Kind Regards

Simon Gilbert

T: +44 20 3432 4086
T: +44 74 1245 3243
E: [email protected]
W: www.iprecious.co.uk
A: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA

Iprecious is a trading name of Mad Tech Heads Limited, registered in England & Wales (company no. 14440918). Registered office: Office 7622, 182-184 High Street North, East Ham, London, E6 2JA.
ICO registration: ZC131659

Save resources: think before you print.

Unsubscribe