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Started Mon 04 May 23:18 · Updated Wed 06 May 01:30
1. Client
2. Targeting
3. Voice & content
4. Lead data
5. Outbound mailbox
6. DNS records
7. Reply tracking
8. Tracking URL
9. Defaults
10. Sample
11. Welcome & activate
Without these the AI only knows the company name + lead categories, so the sample reads as generic boilerplate. The example email is the most powerful field if the client has supplied one. Use
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on any field if you want suggestions — your typed text is saved first, you can close the page, and the dashboard sidebar will tell you when results are ready.
About the business
SEPAT is a UK-based PAT testing company that provides on-site electrical safety testing for businesses of all sizes. They help companies stay compliant with UK safety regulations by inspecting, testing, and certifying electrical appliances. Their service is designed to be simple and transparent — businesses only pay for the items tested, with clear pricing and no hidden fees. SEPAT works with offices, shops, care environments, and commercial premises, offering flexible bookings and fast turnaround. The company focuses on reliability, compliance, and minimising disruption to business operations, making it easy for companies to stay safe without hassle.
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Drives the AI's tone.
companies.company_about
Example email to mimic
Hello I hope this email finds you well. We wanted to get in touch to see if you would like to book a full site PAT Test. Over the upcoming weeks, we are visiting a number of businesses in your area to ensure that their appliances are checked and safe. At SEPAT, we understand the critical role safety plays in maintaining a secure and reliable environment for everyone under your care. Ensuring the safety and welfare of your clients and staff is undoubtedly a top priority. With our expertise in PAT testing, we can help you meet your electrical safety obligations by conducting thorough inspections, identifying potential hazards, and ensuring compliance with relevant safety regulations. We understand that budgets are tight, and even necessary costs such as PAT Testing can be a concern. That is why our pricing is fully transparent — you only pay for items we test, with no hidden charges. Our pricing starts from £65 for up to 30 items, with full tier details on our website. If you are interested in learning more about our PAT testing services, please don't hesitate to get in touch. We would be happy to answer any questions and provide a quote tailored to your business. Visit our website for full details www.sepat.co.uk or call 07824 534 228 Thank you for considering our services. We look forward to hearing from you soon. --- Per-step pricing rules (IMPORTANT — overrides any pricing patterns in the example above) --- The sending system automatically appends our SEPAT price ladder beneath every follow-up email. So DO NOT duplicate pricing content in those bodies: - Step 1 (initial outreach): one short pricing reference is allowed (e.g. "from £65 for up to 30 items") to set affordability. Do NOT include the full ladder. - Step 2 onwards (every follow-up, including the final break-up): NO pricing in the body at all. No £ amounts, no item counts, no "transparent pricing", no "you only pay for what we test", no "no hidden charges", no "starts from", no rate-card references. The pricing block is appended automatically below your body — duplicating it makes the email read clumsy. Frame follow-ups around timing, compliance, audit prep, new equipment, seasonal relevance, or a fresh local/industry hook — never price. --- Sign-off rule (IMPORTANT — applies to every email in the sequence) --- The sending system automatically appends a signature/contact block ("— Jamie / SEPAT / phone / web / services line") beneath every email body. DO NOT include any sign-off, sender name, or closing salutation in the body. End every email on the final content sentence (e.g. "We look forward to hearing from you soon.") — do NOT write "Best regards", "Kind regards", "Thanks", "Jamie", "Jamie and the SEPAT Team", or any name/signature line. The example email above ends without a sign-off for this reason. SHARPEN — applies to every email: - Do NOT open with generic wellbeing filler (no lines about hoping the email finds them well, or hoping they are well). Delete such openers. Open instead with something specific to THIS business: their sector, what they do, or their town, taken from the lead data. - The subject line must NOT contain the recipient company name. Keep it short and human — a town plus the service, or a short question (for example: PAT testing in Hastings, or an electrical safety question). Never use the pattern PAT Testing for [Company]. - Keep the SEPAT offer and friendly tone intact (on-site PAT testing). Pricing follows the per-step pricing rules above, UNCHANGED: keep the short £65 reference in step 1, and put NO pricing in follow-up bodies (the system appends the price ladder beneath them). Just lead with the specific hook instead of the generic preamble.
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Wrapped with explicit "match this style" guidance and saved to
companies.prompt_extra_instructions
.
Email signature / footer
— Jamie SEPAT — PAT Testing Services 07824 534 228 · www.sepat.co.uk Prefer not to hear from us? Just reply unsubscribe.
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Appended to every email sent.
companies.email_footer
Save voice & content